← All work
Wander
A travel-booking flow rebuilt to feel less like a form and more like planning a trip.
+27%Checkout completion
−48%Payment drop-off
92%Task success
The challenge
Booking abandoned at the payment step. The flow asked for everything up front and gave travellers no sense of progress or reassurance.
Approach
- 01Broke the monolithic form into a paced, progress-aware flow.
- 02Added inline reassurance — prices, dates, and cancellation terms — where doubt appeared.
- 03Ran unmoderated tests on each step to find exactly where confidence dropped.
- 04Designed graceful empty and error states so mistakes felt recoverable.
Outcome
Checkout completion climbed and drop-off at payment nearly halved, without changing the underlying pricing.